Spanish Train Tragedy Exploitation

EdgeRank is a Facebook algorithm that decides which posts you see on your Newsfeed. Mastering EdgeRank is key to success on Facebook but some are employing techniques when they should not. The more engagement a post has, via comments, likes and shares, the more people will see the post.

But asking fans to “like” a post depicting a tragedy for your own gain is messed up. The “‘Like’ to send thoughts and prayers to the victims of the crash!” section is an EdgeRank trick.

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It is easy for us social media marketers to see what’s going on. Regular people understand it as well:

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