Getting Real About Food: The Burrito

Think about this word: Burrito. Does it make you feel hungry, fat, tired, full? Now think about this word: Wrap. Light and healthy are the words that may come to mind. There is no difference between a burrito and a wrap! “Well, a wrap has lettuce”, so do a lot of burritos!

Calling a burrito, “a wrap”  is great marketing. How else would you convince consumers that putting deep-fried chicken in a tortilla is healthy???

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